Startup businesses can encounter some difficult challenges in getting off the ground. For several early stage entrepreneurs, their primary priorities consist of seed money, product development, and sales. Few if any are thinking much at all about brand building, primarily due to their belief that brand building is simply some sophisticated marketing that they cannot

It has been observed that middle market companies are crumbling, and start-up companies are crusading for a position as market dynamics are disrupted. At one end, the middle market segments that are scaling up continue to expand their footprint and influence; yet at the other end, the middle market is fragmenting further, and startup brands

Most entrepreneurs get it wrong when it comes to understanding consumer patterns. They develop a thought and look to see if they are correct by intricately studying people’s actions and reactions. Some entrepreneurs have taken the time to survey, poll, sample and exhaustively question consumers with the expectation of obtaining answers. Whereas, what they should

Start-ups, small and medium companies frequently concentrate on elements of their business such as distribution, logistics, product development and service offering structures. Although all of these elements are important, they are sub-entities of an overarching element. The significant question that every company should in truth be inquiring and mulling over is: “What’s our value proposition?”

There comes the point in business when startups and emerging companies are at the growth point, and it is a critical business need for them to take a strategic approach to brand development. However, often the whole process and course of action will begin and end with a shiny new logo and redesigned website. While